In the past, it was the sole responsibility of the corporate communications team to preserve a company’s reputation. However, with the advent of social media, all corporate departments – including investor relations – need to play a role in monitoring and upholding corporate reputation.
For IR, that role is about being aware of where investors are gathering information and helping to shape that. The IR team has a unique perspective on what topics could be of interest or detriment to the organization, and also has its own set of stakeholders and influences to watch.
Incorporating social media into your investor relations program is easier than many think and it needn’t be fraught with worry. The benefits of engaging in social media can be immediate and scalable to the time and effort you can devote to it.
Our latest white paper, titled Investor Relations: Taking on Social Media, is filled with tips to help your IR team develop a social media strategy that works for your company.
